Paragon ID brings NFC and enhanced experience to renowned modern art exhibition

Paragon ID brings NFC to renowned modern art exhbition

Lovers of modern art will meet again in September 2017 for the 5th edition of the “Biennale de Sologne”, a modern art exhibition in the Centre of France.

This year, organisers have taken the opportunity to link sculptures and new technologies and to offer their visitors a more complete experience thanks to NFC. The presentation cards placed at the bottom of each work of art contain a NFC tag allowing access to further information about the artist via a smartphone.

By scanning the tag with the smartphone or reading the QR code, you can access videos or the artist’s website.

Why NFC?

Each year, Paragon ID sponsors the event by printing the marketing literature such as posters, guides or maps. For the 2017 edition, Paragon ID offered to bring NFC to the exhibition.

Franck Hervier, Manager at Paragon says : « a lot of cities, museums and other tourist attractions already use NFC to offer their visitors a more enhanced experience. We thought NFC was perfect for a modern art exhibition such as the Biennale de Sologne”.

Micheline Bourny-Thauliaux, Sculpt’en Sologne adds : « Being able to access more information about the artists and their portfolio is priceless for our visitors. They often want to know more about the artist behind the sculptures as well as the techniques and material used for their creation. Thanks to NFC tags, they can access this information quickly and easily. We are delighted Paragon ID came to us with that solution.”

The « Biennale de Sologne » will be held all summer in 16 villages in the Sologne region and from the 2nd to the 17th September in Chaumont-sur-Tharonne.

If you work in Tourism and would like to introduce NFC to your visitors, contact us to discuss your project with our specialists. 

A propos de Sculpt’en Sologne :
Created in 2009 and based Chaumont-sur-Tharonne (France), Sculpt’en Sologne organises the Biennale of monumental sculpture of contemporary art in Sologne every year. It is an original event, a key event in the Loire Valley Region, and a prestigious exhibition recognised on the national and international artistic scene. Sculpt’en Sologne is an association of general interest, entirely composed of volunteers, and enthusiasts of art.